Blog Strategy in E-commerce

Blog Strategy in E-commerce

Table of Contents

• Blog Strategy in E-commerce
• How Necessary Is a Blog?
• Sales consultant: Content Marketing
• So how to prepare a suitable blog for content marketing?
• Is it a big problem to be unable to complete the sale?

With the invention of the Internet and its current form in the 1980s, many things have changed in our lives, as well as changes in the traditional understanding of the trade. For example, when people started to trade, they were renting shops and waiting for their customers. Nowadays, many people improve themselves in the field of E-commerce instead of renting a shop. Entrepreneurs dream of something more than just starting as an exciting start-up and becoming an Amazon. Of course, you will encounter many obstacles in this process. Even setting up an e-commerce site is a product of hard work, but after setting it up, your site must go through many processes to be successful. The reason why the process is difficult is that there are hundreds of start-ups and companies that want to be successful like you. All these reasons made important the Blog Strategy in e-commerce.

The content of your website is important to the people who visit your site. In addition, search engines will pay attention to the content of the site while moving you to the top. One of the most important contents that attract the attention of visitors and search engines is blog posts. If the articles you publish on the blog are liked by the readers, your site visibility will increase and climb the top ranks. In this article, I will talk about what strategy you should follow in your blog work as an e-commerce website.

How Necessary Is a Blog?

As I mentioned above, the Internet has also changed people’s shopping habits. Nowadays, shopping is done on the internet. For your e-commerce site to reach more customers and views, it is very important to rank higher in search engines. The most used search engine is Google. For your e-commerce site to reach more people and provide better quality service, it must be at the top of Google searches. It is the best advertisement that you can make for people who search for the area you serve, to see your site first. So how can you move your site to the top among hundreds of sites and protect its location? Your blog designs and articles will be useful at this stage. You can attract the attention of search engines with blog articles. Supporting your e-commerce site with blog posts provides many benefits in ranking in the search engine and reaching customers. With the right blog strategy, you can effectively promote yourself and your products to your customers, create your brand, and even have a loyal customer base.

In short, Blog content provides viewing, Blog content provides authority and reliability to companies, Pre-sales to potential customers, Good blog post spreads and promotes the company, Blog content is necessary and important for SEO audits, Provides long-term commitment, Blogs are also ideal for understanding the target audience better, testing campaigns or products, and spreading the news.

Sales consultant: Content Marketing

In the field of e-commerce, the content you use on the blog is very important. Content planning and marketing are two factors that will play an important role in the growth of your company. As in all trade areas, it is necessary to make a content plan on the blog and to update and share these contents regularly. The content plan, which is one of the important elements of the blog, is based on sharing regularly according to the topics listed under the specified titles. Content planning such as short introductory articles, short user guides, product announcements on the e-commerce site can keep customers on the site. Content marketing, on the other hand, enables the establishment of a connection with the customer by using the product information, usage areas, and remarkable features of the product, and we can compare it to the employees who meet the customers in the traditional model. People now take information from product content instead of ads because they care about quality. Almost all companies have been using content marketing in recent years.

Known brands introduce themselves and their products to us with their ingredients. While the content was limited to advertisements in the past, in recent years they have been promoting their products and themselves through articles, videos, music, and microsites. The number of companies using applications for successful content marketing is not small.

So how to prepare a suitable blog for content marketing?

The first thing to do is determine what goals you will achieve with content marketing. It is important for marketing to find answers to questions such as why you are creating these contents, what your sources should be, who should they appeal to, and what do you aim at as a result. Thus, your content, topics, and distribution channels will begin to take shape.

Continuity

We talked about the importance of a Blog Strategy in E-commerce, which is a modern form of commerce. Of course, we also explained what needs to be done for the blog to be continuous. Thus, we can rise to the top of the search engine and reach a loyal customer base.

Sincerity

As sincerity highlights success in every field, it is also valid for the blog content of the commerce site. Customers should be encouraged to comment to ensure sincerity and interaction with customers.

Knowledge

Information should be acted on the principle of trust. Customers immediately perceive the knowledge and experience and trust your site. Customers viewing your site will thus spend more time.

Tie the business

Traditionally, the success of the employee is determined by the sales he makes to the store. A commission is given per product it sells. In this context, we can think of blog content instead of store employees. Switching from the blog to the shopping section of the site should be smooth, fast, and easy. The blog page structure should be properly designed and integrated with the rest of the site. One of the purposes of the e-commerce blog is to make the user spend as long and enjoyable as possible on the site by using plenty of internal links.

Is it a big problem to be unable to complete the sale?

According to Baymard’s data for 2017, the rate of users who exit without buying the product on e-commerce sites is 68.80%. Too much of this ratio is thought-provoking. Some measures must be taken to improve this. For example, you should make your e-commerce site compatible with mobile devices. If your site is not compatible with mobile devices, it will be inevitable that you will lose a fairly large customer base these days, where shopping habits are turning into mobile. Extra charges (such as shipping) at the end of the shopping phase negatively affect customers. Fees should not be changed during the shopping phase. Other aspects such as the speed of your site, live support play an important role in the customers’ completion of the plate sale on the page.